Meet Carryl Tinsley


Coffee Talk with Non-Profit Marketing Maven Carryl Tinsley

It's a sunny afternoon in Raleigh as I settle in at Benelux Coffee located in the heart of Cameron Village.  The vibe at Benelux is relaxed and comfortable. The coffee house is filled with patrons who have made Benelux a home away from home. 

Here is where I met up with Carryl Tinsley to kick off the first interview for my new blog, and a grab a good cup of coffee and a great conversation.

Carryl is the Marketing and Communications Coordinator at StepUp Ministry, a Raleigh based non-profit that helps adults and children transform their lives through employment and life skills training. We met when I joined the board of StepUp in 2017 and began working together to drive impact for the organization's various marketing activities and development programs. I found Carryl to be good-hearted, hardworking and committed to the mission of StepUp Ministry. I wanted to get to know her even better.

Job Stats

  • Marketing and Communications

  • StepUp Ministry

  • Raleigh, NC

  • Since August 2013

What made you consider a career in marketing?
In college, I signed up for a public speaking class and loved it. I continued to take communications courses and even one on advocacy. I learned that I could combine my passion for marketing with my commitment to the community. So I decided to focus on nonprofit-marketing.

What do you love most about your job?
I love the mission of StepUp Ministry and the ability to empower people who want to change their lives. I also find gratitude in telling the StepUp story to the broader community. Plus getting to know the participants and tell their personal stories is a bonus.

What surprised you about nonprofit marketing?
Sometimes you’re a one-person team. It's a different approach from other marketing roles because you do a lot, manage a high volume of activities and a magnitude of projects, which is a great learning experience.

What marketing skills would you like to improve? 
I'd like to learn more about the analytics sides of marketing. It's an essential part of measuring marketing success.

What would you tell your younger self about your career aspirations?
I had a lot of people tell me not to go into the non-profit industry, but in the end, I followed my passion. I'd say to my younger self to do the same and have the confidence that you can make it.  I had to build up my faith in the beginning.  And I definitely made the right decision.


Five words that describe you

  • Empathetic

  • Passionate

  • Caring

  • Committed

  • Driven

What do you like to do for fun?
I like hanging out with my friends and exploring Raleigh.

What is your favorite?
Band: James Taylor
Color: Carolina Blue
Food: Any Asian cuisine
Movie: A Walk of To Remember 

Carryl Tinsley is well on her way to being one of our sharing stars in the area of non-profit marketing and I'm ecstatic that I get to work along side of as a board member and friend.

Get ready to learn. lift. lead.


With pen and paper,  here goes my first blog post. Whose excited. Me!


Have you ever had that nervous feeling in the pit of your stomach? You know the one where you excited but scared at the same time. That's the feeling I have right now as I write this post. Not because of anything strange or out of sort but only because I'm so overjoyed to share this news site with you.

It's been so many months in the making from redesigning the website to creating the right content and resources that will help small business, non-profits, and entrepreneur at any stage of their business and personal growth. And it's been a lot of starts and stops but its finally here. A place where you, my friends, can gain helpful insights for your business, learn tips on how to manage your career and your personal life and have fun. I don't have all the answers, but I have some great ideas to share with you.

It has always been my passion to help people reach their goals. Whether through lecturing students, speaking at conferences or dedicating my free time to non-profits in my local and state community – for me it's all about giving back. 

So what can you expect from me, this website and blog? That an easy question to answer – a lot of fun, learning, and help. It's all about doing what you love and sharing that with others.   

Here are some of the topics we'll cover:

  • Marketing

  • Living

  • Decor

  • Inspiration

  • Interviews

You'll hear me reference the term "Learn, Lift, Lead." It's the guiding principle that I live by, and I want to share it with each of you. In life and business, we should always seek to learn more, lift others up with our guidance and expertise and take our knowledge and insights to help lead others to success.

I love helping my clients grow and develop their businesses in a way that allows them also to have a personal life. You don't have to work 24/7 to have a fantastic company with a steady revenue stream of business. It's all about the balance. 

I hope you'll come back often and continue to engage with my blog and other areas of the website. 

Let's Learn, Lift, and Lead!